Couple days ago Microsoft announced they acquired MarketingPilot – while I don’t know a lot specifically about MarketingPilot as a product, from a strategic point of view this is a big deal. I don’t think it’s a big deal just because of the company acquired but because it signals to me a desire to fill product gaps by acquiring. In the past, this was done via complicated alliances / IP licensing that just made it confusing to everyone should they use the built-in or the partner directly. Acquisition is clean, product is absorbed into the core product and no confusion exists. It’s also a fast way to fill gaps and add innovation in a proven way.
You can read the announcement by Bob Stutz the new corporate vice president for Dynamics CRM here